Blogging Tips From an Expert Blogger – Social Media/Web 2.0 – Blogging Tips from an Expert. What makes some blogs better than others? How important are subscribers, Google PageRank, and Technorati score? What can you do to make your blog stand out? Jim Kukral and Paul Richlovsky of discuss some blogging tips for what really makes a good blog in the age of social media/Web 2.0.