Veterans starting or owning a business want others to know they are Veterans. There are 3 reasons to create a Veteran owned business:
2. Seeking Government contracts, and
3. Veteran Small Business Loan benefits.
Rules related to loans for Veterans seeking a business loan can review 38 US Code 3742 here: https://www.law.cornell.edu/uscode/text/38/3742
Otherwise, you can find more articles specific to Veterans here: http://iajlaw.com/news-articles/laws-for-veterans/